SEO Company in Navi Mumbai

Anuvaa the leading SEO company in Navi Mumbai, ensures that your website attains TOP rankings in various search engines like Google, Bing, Yahoo. International companies located in USA, New Zealand and India prefer us as their internet marketing partners. Being the best SEO company in Navi Mumbai we have successfully delivered various projects since 2011 which include Website Design, Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM) and E-commerce Websites for a Multinational company and Start-up.

Try Our SEO Services To Place Your Website On Top Ranks.

1.Competition Analysis

SEO company in Navi Mumbai

Competition Analysis awareness will keep you ahead in the game

In search engine optimization, competition analysis plays a very important role. It sometimes happens that even after adhering to all the steps, a website does not do as well as it is supposed to. Being the leading SEO company in Navi Mumbai our professional digital marketing firm such as ours can conduct a meticulous competition analysis for your firm. Tough competition is a factor that plays a strong role when it comes to low rankings on Google and therefore it must be monitored.

  • The first step to analyzing competition is to identify competitors. For an offline business, this is quite simple. All one needs to do is make a list of their competitors and track them online. In situations where businesses are unaware about their competitors, there are various methods that could be used to track them down.

    • Track the competition for long tail keywords
    • All the major players in that niche
    • Websites those have high rankings on Google with similar keywords.

    All the above helps create a list of main competitors.

  • Once the competitors have been identified, we visit their websites separately. We monitor the quality of content that they are providing, the website design, the kind of URLs they are using, etc. All of this gives us a clear idea as to what kind of work has to be put into building a website that Google loves.

  • Keywords are the tools that help in optimizing a website to the fullest. It may happen that a keyword is considered important whereas the main competitors do not have it in their list at all. We use different tools such as the keyword suggestions tool and keyword cloud and density in order to create a keyword list of high quality.

  • Backlink is another factor that plays a crucial role in SEO. While checking competitors’ websites, it is imperative that a note is made of the backlinks used by them. Tracking their origin, number, anchor text, etc. helps to analyze their status on this front. In case competitors are using backlinks from websites that are popular, the webmaster for that website can be contacted in order to get the same backlinks for the website that needs to be optimized.

  • Along with keywords and backlinks, a thorough examination of competitors’ websites needs to be conducted. Using different keywords in the search engines can check their rankings on Google and other search engines.

2.Link Building

Link Building- creating mindfulness about your presence

Link building is occurring on a vast scale. Each site needs an alternate genuine site to show their link on their page. This makes the sites more prevalent. It may happen that individuals may not be conscious about your site however its appearance on an alternate site can build a movement for your page. Link building is occurring on a vast scale.
SEO Company in Navi Mumbai
  • Manual Link Submissions- Using this method, we directly ask similar websites as that of our competitors to post their links on the webpage of our customers by using non-monetary methods.

  • Competitive Link Acquisition- In this, we research the links ofthe competitors of our customers who are in the top ranks. We then try to adapt similar strategies and get more links using those methods.

  • Earning links via Embedded Content- We offer widgets, embeddable forms, etc. and whenever anyone mentions it in an article or blog, the webpage of our customers get link backs.

  • Viral Campaigns- The viral content tries to attract links from different webpages and reference it on customers’ websites. Links that are liked more by the targeted group have a higher chance of success.

  • Content, Technology & API Licensing- In this, we mention the names of a few websites on the pages of our customers and this mention has been licensed by the said websites. These sites also provide link backs to the website of our customers.

  • Partnerships, Exchanges & Trades- Within these, we connect with websites that are similar to our customers’ and exchange links in order to stand on a global platform and reach out far and wide.

  • Paid links- As the name suggests, customers pay for exchanging links. It can be legitimate or via a broker.

3.Keyword Analysis

SEO Company in Navi Mumbai

KEYWORD RESEARCH- THE BACKBONE OF SEO

Keyword research is when professionals indulging in search engine optimization look for keywords in order to optimize their website and achieve a higher ranking on Google. These keywords are the terms that users use while exploring their desired topics on Google.
Keyword research is when professionals of Anuvaa (SEO company in Navi Mumbai) indulging in search engine optimization look for keywords in order to optimize their website and achieve a higher ranking on Google. These keywords are the terms that users use while exploring their desired topics on Google.
  • We start by building up your keyword universe. The different words that can be associated with your business are made a note of. We peruse through PPC data, competitor insights, internal search data, analytics data, etc. in order to get the keywords that will help in maximum optimization. This helps create a “seed word” list.

  • The Google Keyword List can be used in order to expand your “seed word” list. We check the search volumes of the different keywords that have been finalized. The best way is to use the paid method to check the conversion rates of different keywords. It helps us create an ace keyword list for your website.

  • Once we have created a keyword universe for you, we make a priority list. This list will include the important keywords. Some firms may have 20 important keywords whereas big businesses can end up with 100 or more. We prioritize those keywords that have a higher ability to generate more website traffic for your company.

  • After this, we bifurcate these keywords into different groups andassociate them with different landing pages.
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  • Lastly, there is always the possibility that newer keywords can help you increase your business. To stay on top of it, we keep an eye on analytics and PPC data so that we can refresh the keywordsthat you have been using time and again.

4.ON-PAGE & OFF-PAGE OPTIMIZATION

On Page Optimization- an important SEO tool

The goal of on page and off page optimization is to generate a theme consistent with your targeted keywords. The search engine is a robot, not a human. Being the leading SEO company in Navi Mumbai you must follow our proven process to educate the robot so that it brings your website up when your potential customers are searching for specific business related keywords.

On Page optimization is a part of search engine optimization that focuses on how the pages of a particular website can be optimized and what can be done on the pages itself. This happens after competition analysis, keyword research and link building.

SEO company in Navi Mumbai
  • Architecture and URL structure
    Our professionals are responsible for designing an attractive webpage and deciding the URL structure. Website development is a creative technique that involves understanding how to present our customers’ products and services to their customers.

  • Content Optimization
    Building content for a website requires that the users be kept in mind when the content is developed. But for the purpose of optimization, it must be ensured that the keywords are not limited only to the headline but are repeated over and over in the content.
    t can be taken care of by concentrating on the needs of the users first while developing the content. After the content has been developed, it can be modified to suit the needs of the search engines.

  • META Tags
    hese include the title tag and the description. These help users identify what exactly a particular page is talking about and whether or not it is of any use to them.

  • Frequency of content update
    Search engines are always looking for something fresh. It is important that you continuously feed new and renewed information on your website. This is done not only for the users but also for search engines as, they will promote your website if they find fresh content on it.

  • Image, Header and Video Optimization
    Interesting graphics help grab a lot of attention. Converting your content into videos and pictures help customers in understanding the offerings of a company.

The above-mentioned pointers are our checklist. For on page optimization, we ensure that we cover all the topics and provide the best service to our customers. These pointers allow us to stay focused on the work that we need to carry out and give first priority to the needs of our customers.

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