Marketing products and services online is not a foreign concept. Google allows marketers to post ads online and connects them with their targeted customers when these users post their search queries on Google. Therefore, building up the right keyword list is of great consequence for any firm that wishes to market their products online. The Google Content Network allows marketers to show content in the form of texts, video, audio, images, etc.Read More
When it comes to search engines, Google has a stronger customer base than Bing. This means that the competition on Bing is not that high as everyone is more keen on advertising themselves on Google. This makes Bing an untapped market.
The use of Bing as a search engine is increasing in countries such as US and Europe. Therefore, advertising on this website and making your existence known here will prove to be a big advantage.Read More
Building a campaign requires great technique. A lot of work is put behind setting up a campaign that fulfills the nature of a business. Adapting the right keywords so that ads are displayed only when users are specifically looking for the services offered by a particular firm requires a lot of planning. Campaign Optimization ensures that the campaign is up to date and attracts more and more users from the set target group.Read More
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Our PPC Audit process starts from understanding audit objective, coverage and leading to data analysis.
Anuvaa can help you with paid social campaigns that can drive your target audience toward much targeted desired actions.
Hiring us gives you the benefit of a full-time AdWords expert without the extra cost of hiring another full-time employee.
Bing Ads is a pay-per-click advertising service that helps businesses reach the 159 million unique searchers on the Yahoo! Bing Network
Your display ads will be targeting an audience that has already indicated an interest in your service or product.
Improve ROI and increase conversions by marketing to people who have all ready visited your website.
This year resesrch shows that approximately 85% of all Web sites are found via search engines.
SEO allows you the ability to choose keyword phrases for searches performed by potential customers.
Solid SEO and search friendly Web design will help bring visitors to your Website.
96% of Internet users begin their Web search through a major search engine (Google, Bing, Yahoo, AOL).
In January 2016, more than 17.5 billion searches were performed with 342 billion search results.
Consumer perception is that the higher a Web sites is ranked in a search engine.