The keyword set needs to be modified over time so that as and when new keywords are discovered, they can be incorporated into the existing campaign.
Steps we undertake for Campaign Optimization Services
Building a campaign is not an easy task. It requires a lot of time and effort to be put into it. Once a campaign has been designed and it has gone live, the obvious answer is that the work of campaign designers is over. Well, that is not the case. To have a campaign that yields favorable results, the campaign needs to be monitored time and again. There are a few steps we follow to ensure that the campaign is optimized to the maximum.