The first step to analyzing competition is to identify competitors. For an offline business, this is quite simple. All one needs to do is make a list of their competitors and track them online. In situations where businesses are unaware about their competitors, there are various methods that could be used to track them down.
- Track the competition for long tail keywords
- All the major players in that niche
- Websites those have high rankings on Google with similar keywords.
All the above helps create a list of main competitors.