Targeting the right people- Before going live with the ad, LinkedIn asks the marketer what his target audience is. The market can choose from 26 different sectors and limit his ad to the boxes he ticks in. The ads will only be flashed to people belonging to these sectors. Every job sector will have a lot of people belonging to it and that will help you do targeted marketing but still reach out to quite a large number of relevant and prospective customers.
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Why to advertise on LinkedIn?
There are three main reasons why a business should start doing paid advertisements on LinkedIn.